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Research papers

Trend-analyse and early warning systems for marketing management

Marketing Managers all over the world are overloaded with an abundance of information data. This information "overkill" has its source not only in the computer department of an enterprise. A very large part of it is produced and distributed by...

Catalogue: Seminar 1980: Information Systems In Action
Author: Ernest W. Hanhart
June 15, 1980
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Citation

Hanhart, E. W. (1980a, June 15). Trend-analyse and early warning systems for marketing management. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/trend-analyse-and-early-warning-systems-for-marketing-management